Harpers Wine & Spirit Trade News

Low & no: The twist to modern drinking

Published: 09 September, 2024

Ten years on from the founding of both Club Soda and Seedlip, Jo Gilbert takes the temperature of the game-changing low & no category.

‘More interest in low and no than sales’ Club Soda report finds

Published: 26 June, 2023

Club Soda has teamed up with market research agency The Mix Global to launch the industry report ‘Free Spirited: Demystifying the audiences of alcohol-free’.

Analysis: Tougher ad guidelines

Published: 13 February, 2023

For a long time, alcohol’s advertising regulations have been clear. Led by the CAP and BCAP codes for broadcast and non-broadcast media, ASA rulings and the Portman Group’s Code of Conduct, advertising of licensed and age-restricted products in the UK should not incite people to adopt styles of drinking that are unwise, target under 18s or encourage excessive drinking. Ads cannot be portrayed as mood boosting or therapeutic, either – something Brewdog discovered when it tried to market its hard seltzer cans with a wink and a nod to industry watchdogs.